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Entering a market like the Chinese market is not easy, the cultural differences, the behavioral differences, the business differences are great and the lack of understanding of these differences have made many companies fail or badly struggle in their first steps in China.

The largest market in the world is very attractive for many companies, over 1.3 billion people ready to buy your products, but... How can you attract those people? What is the distribution method to follow? Is China a big country or is it a state with many "countries" within?

At kraxoo, we have employees and business partners with over 200 people spread across China, focusing on different areas and different products to make sure your product or service hits your target customer, the right way.

We will make sure that your business development is done the "Chinese way", in a way it will attract Chinese potential customers.

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China's Event and Fair offer is neverending. There are fairs everyday somewhere in China. High Tech fairs, Export fairs, agriculture fairs, rock and stone fairs, food fairs, everything you can think of...

Attending these fairs can be extremely valuable to meet providers, to show off your products and in general to bring your company into a new dimension, but being able to make the most out of these fairs is not easy. Most Chinese don't speak good English, you will need your products or interests translated to Chinese, you might need a Chinese interpreter to be able to talk about specifics and you might need help making sure that the contacts you engaged with are trustworthy.

Kraxoo can help you with the whole process, from recommending fairs to arranging the whole experience, flights, hotels, rental cars or drivers, setup meetings prior to your arrival, analyze reliability of contacts made, etc.

Make the most out of your investment!

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While many European companies are trying to enter the Chinese market, the trend which is really picking up is on the opposite direction, every day, more and more Chinese companies are entering or trying to enter the European market, and some of them meet the same problems, difference in culture, lack of trust, not being able to get to the right target customer, etc.

Kraxoo has historically created start-ups in Europe or has acted as the marketing, sales and HR arm of many companies, making them grow until they are completely autonomous or helping them establish a distribution channel across Europe.

If you are willing to open the door to successful establishment in Europe, we are your perfect partner.

Open the door...